Design is not just what it looks like and feels like. Design is how it works.
By shaping the corporate style of your company, designing a logo, we take into account the company’s goals, target audience and competitors. The logo is designed to be used in a variety of media, materials and formats.
When developing your new website, we always take into account your audience, company vision and goals. We create a solution that is not only functional, customized for mobile devices, friendly SEO, but also and exclusively “clothed”.
When we are creating a design for your company we adopt a professional graphic design knowledge base. Our graphic design work can be adapted for use both in the press and on the Internet.
Design-driven companies have outperformed the S&P Index by 219% over 10 years. Better products or a superior customer service are no longer enough to stand out. Technology has lowered barriers for entry and, with that, provoked a new era of competition. According to John Maeda, design partner at Kleiner Perkins Caufield & Byers, the solution is to become a design-led company.
Design-led companies invest heavily in powerful customer experiences – a key element to tackle if you want to get your customers’ attention and motivate them to keep coming back. In other words, design benefits business in the sense that it helps you attain a solid understanding of the many ways that customers engage with your brand—from websites and social media to wearables, on every form factor and operating system.
These experiences do more than simply engage audiences. They build and nurture deeply rooted, personalised connections. With that comes consumer preference and, of course, increased market share.
Great design translates into great content, but this is where things get a bit tricky. Consumers want amazing content and experiences on their favorite devices, every minute of the day. Now, consider that currently there are 3.1 billion global consumers with internet access, each unique interests, needs and preferences, craving a tailored experience. On top of that, consider the explosion of new channels and formats driven by social, mobile and other new platforms. Exactly – it’s not an easy task. But it’s not impossible either – all you need is the right set of tools on desktop and mobile.
The right set of solutions can certainly help streamline team workflows, but that’s all in vain unless you have the right culture. You need a broader company adoption to this renewed role of design in order to truly see its effects on customer experiences and the company’s bottom line. Or, as John Maeda reminds us, some of the top companies are living and breathing design from the top down:
Nike’s CEO is a designer. Uniquely, Apple has a senior vice president of design. Businesses started by designers have created billions of dollars of value, are raising billions of dollars in capital, and venture capital (VC) firms—a bellwether of what’s to come—increasingly recognise how design impacts the bottom line.